celebrating 50 years of acknowledging creative excellence in film & video productions
US International Film & Video Festival Award Winners
 
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"ANGELS OF WAR" (UKRAINE)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Mini-Series

Entrant: FILM.UA / Kiev
Production Company: FILM.UA / Kiev


World War II. Nazi-occupied Ukraine. Germans set up a camp called “Hope”, a site of medical experiments on children. Twins are designated as experimental subjects. So when one of the twins, Petya, escapes from the camp, the Germans raise an alarm, trying to find the runaway. The life of the entire village turns to hell: partisans need to consider their hide-outs with extreme prudence, locals are suffering from inspections and local police are doing their best to find the escapee. The plot reveals Petya’s life as well as a love story of a young couple. Under the constant threat of death, deceived and desperate, the characters will display an immense capacity for resistance.


"ANGELS OF WAR" (UKRAINE)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Mini-Series

Entrant: FILM.UA / Kiev
Production Company: FILM.UA / Kiev


World War II. Nazi-occupied Ukraine. Germans set up a camp called “Hope”, a site of medical experiments on children. Twins are designated as experimental subjects. So when one of the twins, Petya, escapes from the camp, the Germans raise an alarm, trying to find the runaway. The life of the entire village turns to hell: partisans need to consider their hide-outs with extreme prudence, locals are suffering from inspections and local police are doing their best to find the escapee. The plot reveals Petya’s life as well as a love story of a young couple. Under the constant threat of death, deceived and desperate, the characters will display an immense capacity for resistance.


"BAREFOOT CONTESSA" (UNITED KINGDOM)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Cooking

Entrant: Pacific Television / London
Sponsor/Client: Food Network / New York, NY
Production Company: Pacific Television / London


Barefoot Contessa - Back to Basics is a backstage kitchen pass to Ina Garten’s dazzling kitchen secrets that have made her a legendary cook and the number one hostess in America. It’s an open invitation to Ina’s Hampton’s kitchen, where she’s sharing her incomparable know how, simple delicious recipes, and the low down on easy elegant entertaining. Draw up a kitchen stool, as she reveals her tricks and tips, experiments with new recipes, amps up the flavour, answers people’s e-mail cooking conundrums and cooks with friends - who test and taste her recipes.Everything gets stripped back to basics from grilling and roasting for maximum flavour to shaking up hum drum chicken, turning up the volume on steak and sides, effortless breakfast and dinner parties and even a countdown that’ll make thanksgiving dinner fun and stress free.


"BAREFOOT CONTESSA" (UNITED KINGDOM)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Cooking

Entrant: Pacific Television / London
Sponsor/Client: Food Network / New York, NY
Production Company: Pacific Television / London


Barefoot Contessa - Back to Basics is a backstage kitchen pass to Ina Garten’s dazzling kitchen secrets that have made her a legendary cook and the number one hostess in America. It’s an open invitation to Ina’s Hampton’s kitchen, where she’s sharing her incomparable know how, simple delicious recipes, and the low down on easy elegant entertaining. Draw up a kitchen stool, as she reveals her tricks and tips, experiments with new recipes, amps up the flavour, answers people’s e-mail cooking conundrums and cooks with friends - who test and taste her recipes.Everything gets stripped back to basics from grilling and roasting for maximum flavour to shaking up hum drum chicken, turning up the volume on steak and sides, effortless breakfast and dinner parties and even a countdown that’ll make thanksgiving dinner fun and stress free.


"BOSCH AUTOMATED DRIVING" (GERMANY)
SILVER SCREEN
CORPORATE: Advertising/Marketing: Business-to-Consumer

Entrant: castor-film / Stuttgart
Sponsor/Client: Robert Bosch GmbH / Abstatt
Production Company: castor-film / Stuttgart


High-performance driver assistance systems already help drivers reach their destinations safely and more comfortably. In the future, they will be able to analyze ever more complex traffic situations and act either independently or by supporting the driver. With each innovation, Bosch moves a step closer to the goal of accident-free and fully-automated driving. With an increasing level of automation, automated functions will reduce the driver's burden more and more, thereby creating space for productivity, communication or entertainment while driving.


"BOSCH AUTOMATED DRIVING" (GERMANY)
SILVER SCREEN
CORPORATE: Advertising/Marketing: Business-to-Consumer

Entrant: castor-film / Stuttgart
Sponsor/Client: Robert Bosch GmbH / Abstatt
Production Company: castor-film / Stuttgart


High-performance driver assistance systems already help drivers reach their destinations safely and more comfortably. In the future, they will be able to analyze ever more complex traffic situations and act either independently or by supporting the driver. With each innovation, Bosch moves a step closer to the goal of accident-free and fully-automated driving. With an increasing level of automation, automated functions will reduce the driver's burden more and more, thereby creating space for productivity, communication or entertainment while driving.


"CAYO PARADISO" (FRANCE)
SILVER SCREEN
CORPORATE: Tourism Films

Entrant: Parker Wayne Philips / Paris
Sponsor/Client: Bouygues Batiment International


The discovery of three top of the range hotels, designed and built by Bouygues Batiment International in Cuba through three short stories, three different colors, three different atmosphere.
Cayo Paradiso is a sensual and esthetic tour of the Cuban beauty and the Bouygues expertise.


"CAYO PARADISO" (FRANCE)
SILVER SCREEN
CORPORATE: Tourism Films

Entrant: Parker Wayne Philips / Paris
Sponsor/Client: Bouygues Batiment International


The discovery of three top of the range hotels, designed and built by Bouygues Batiment International in Cuba through three short stories, three different colors, three different atmosphere.
Cayo Paradiso is a sensual and esthetic tour of the Cuban beauty and the Bouygues expertise.


"COP18 / CMP8 CLIMATE CHANGE CONFERENCE " (QATAR)
SILVER SCREEN
CORPORATE: Specialty Productions

Entrant: WRG / Doha
Sponsor/Client: The United Nations Framework Convention
on Climate Change (UNFCCC) Negotiations / Doha


COP18 - High Level Opening Ceremony - Filming our future for world leaders Every event is special. Each requires total professionalism. But some are just that little bit more pressured than others. One example stood out at the end of 2012. We were asked to create a high level opening to The United Nations Framework Convention on Climate Change (UNFCCC) negotiations in Doha, Qatar. With His Highness The Emir, Sheikha Mozah, Qatar’s heir apparent, Ban Ki-moon and the UN Secretary General among the delegates (not to mention Heads of State, Presidents and Ministers), the spotlight was on WRG. We simply could not afford to make a wrong move. Our creative licence for the ceremony was limited by a need for the Head Table and lectern to remain onstage at all times. Therefore we put our energies and creativity into a 25-minute centrepiece film, focusing on individuals from around the world who are fighting climate change. With nations arguing politics, we wanted to highlight the people and their personal stories, so that the impact of climate change on individual lives would resonate at the event. With just five weeks in which to research, shoot and edit the film, we travelled 36,183 miles across the Maldives and Madagascar, Germany and the UAE, New York and Qatar. As our carbon footprint grew, we were aware of the irony, but hoped that the impact of our film would represent the ultimate way to offset emissions. By using four film crews, we managed to cram 33 days’ filming into three weeks. The result was shown to a rapt audience, with a coup de theatre seeing the narrator step ‘out’ of the film, onto stage, to deliver the closing statement. The film did indeed make the impact we had hoped for. The UNFCCC and delegates alike gave us wonderful, positive feedback, contributing to a renewed determination by world leaders to unite in the fight against global warming.


"COP18 / CMP8 CLIMATE CHANGE CONFERENCE " (QATAR)
SILVER SCREEN
CORPORATE: Specialty Productions

Entrant: WRG / Doha
Sponsor/Client: The United Nations Framework Convention
on Climate Change (UNFCCC) Negotiations / Doha


COP18 - High Level Opening Ceremony - Filming our future for world leaders Every event is special. Each requires total professionalism. But some are just that little bit more pressured than others. One example stood out at the end of 2012. We were asked to create a high level opening to The United Nations Framework Convention on Climate Change (UNFCCC) negotiations in Doha, Qatar. With His Highness The Emir, Sheikha Mozah, Qatar’s heir apparent, Ban Ki-moon and the UN Secretary General among the delegates (not to mention Heads of State, Presidents and Ministers), the spotlight was on WRG. We simply could not afford to make a wrong move. Our creative licence for the ceremony was limited by a need for the Head Table and lectern to remain onstage at all times. Therefore we put our energies and creativity into a 25-minute centrepiece film, focusing on individuals from around the world who are fighting climate change. With nations arguing politics, we wanted to highlight the people and their personal stories, so that the impact of climate change on individual lives would resonate at the event. With just five weeks in which to research, shoot and edit the film, we travelled 36,183 miles across the Maldives and Madagascar, Germany and the UAE, New York and Qatar. As our carbon footprint grew, we were aware of the irony, but hoped that the impact of our film would represent the ultimate way to offset emissions. By using four film crews, we managed to cram 33 days’ filming into three weeks. The result was shown to a rapt audience, with a coup de theatre seeing the narrator step ‘out’ of the film, onto stage, to deliver the closing statement. The film did indeed make the impact we had hoped for. The UNFCCC and delegates alike gave us wonderful, positive feedback, contributing to a renewed determination by world leaders to unite in the fight against global warming.


"FIND WHAT YOU SEEK" (GERMANY)
SILVER SCREEN
CORPORATE: Tourism Films

Entrant: India Tourism / Frankfurt
Production Company: Nirvana Films / India


The best way to live up to the earlier success of the previous Incredible India Campaign was to retell the vivid experiences of travelling in India, this time through the eyes of a woman. This, at first glance, might be very similar to the previous campaign, but in a lot of ways it couldn’t be more different: One of the major differences was the decision to focus on the people living in the country side, showing their welcoming nature, the hospitality and warmth, which is irrespective of where or which part of the country they belong to – from Kerala to Kashmir, from Rajasthan to the eastern tip of the country. Important facets of the country like landscape, culture and arts, festivals, food and wildlife etc. were incorporated into situations and memorable moments of the woman’s journey. Though it appears at first that she is like any other first time traveller, as the film progresses, we come across many situations which hint that she’s in fact quite well accustomed to many traits that are unique to the Indian subcontinent and its people. Towards the end of the film we realize that it’s her second time in the country which points to the fact that visiting India once is never going to be enough.


"FIND WHAT YOU SEEK" (GERMANY)
SILVER SCREEN
CORPORATE: Tourism Films

Entrant: India Tourism / Frankfurt
Production Company: Nirvana Films / India


The best way to live up to the earlier success of the previous Incredible India Campaign was to retell the vivid experiences of travelling in India, this time through the eyes of a woman. This, at first glance, might be very similar to the previous campaign, but in a lot of ways it couldn’t be more different: One of the major differences was the decision to focus on the people living in the country side, showing their welcoming nature, the hospitality and warmth, which is irrespective of where or which part of the country they belong to – from Kerala to Kashmir, from Rajasthan to the eastern tip of the country. Important facets of the country like landscape, culture and arts, festivals, food and wildlife etc. were incorporated into situations and memorable moments of the woman’s journey. Though it appears at first that she is like any other first time traveller, as the film progresses, we come across many situations which hint that she’s in fact quite well accustomed to many traits that are unique to the Indian subcontinent and its people. Towards the end of the film we realize that it’s her second time in the country which points to the fact that visiting India once is never going to be enough.


"FIREWOOD, KANTA & GRANDPA" (JAPAN)
SILVER SCREEN
ENTERTAINMENT: Craft/Production Techniques: Animation

Entrant: Taiyo Kikaku Co., Ltd. / Tokyo
Sponsor/Client: TOHO GAS Co., Ltd.
Production Company: Taiyo Kikaku Co., Ltd. / Tokyo


A puppet animation set in a mountain village in Japan. Outside a village in deep snow, there lived a boy named Kanta and his grandpa. One day, the grandpa gets sick and plenty of firewood they had at home is running out. Without firewood, the grandpa may freeze to death. Kanta makes up his mind to go get some firewood by himself from the woodshed. In spite of his willingness, little boy Kanta fears the woodshed; it seems very spooky at midnight and far away. Kanta gathers all his courage and steps forward. In the end, Kanta makes a very small and yet precious finding.


"FIREWOOD, KANTA & GRANDPA" (JAPAN)
SILVER SCREEN
ENTERTAINMENT: Craft/Production Techniques: Animation

Entrant: Taiyo Kikaku Co., Ltd. / Tokyo
Sponsor/Client: TOHO GAS Co., Ltd.
Production Company: Taiyo Kikaku Co., Ltd. / Tokyo


A puppet animation set in a mountain village in Japan. Outside a village in deep snow, there lived a boy named Kanta and his grandpa. One day, the grandpa gets sick and plenty of firewood they had at home is running out. Without firewood, the grandpa may freeze to death. Kanta makes up his mind to go get some firewood by himself from the woodshed. In spite of his willingness, little boy Kanta fears the woodshed; it seems very spooky at midnight and far away. Kanta gathers all his courage and steps forward. In the end, Kanta makes a very small and yet precious finding.


"GLASS REMAINS GLASS" (SWITZERLAND)
SILVER SCREEN
EDUCATION: Intermediate/Middle School

Entrant: Seed Audio-Visual Communication AG / Zurich
Sponsor/Client: Vetropack Holding AG / Buelach
Production Company: Seed Audio-Visual Communication AG / Zurich


This animation film shows in a humorous way and at a rapid pace all worth knowing around glass: starting from the history of glass production and ending with glass recycling and its importance for our environment.


"GLASS REMAINS GLASS" (SWITZERLAND)
SILVER SCREEN
EDUCATION: Intermediate/Middle School

Entrant: Seed Audio-Visual Communication AG / Zurich
Sponsor/Client: Vetropack Holding AG / Buelach
Production Company: Seed Audio-Visual Communication AG / Zurich


This animation film shows in a humorous way and at a rapid pace all worth knowing around glass: starting from the history of glass production and ending with glass recycling and its importance for our environment.


"LADY BUTTERFLY: DAUGHTER OF A SAMURAI" (JAPAN)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: TV Movie

Entrant: NHK (Japan Broadcasting Corp.)
Production Company: NHK Enterprises, Inc. for NHK


Puccini’s opera, Madame Butterfly, is a beloved masterpiece performed all over the world. This television drama brings new passion to the story of Cho, the famous Japanese heroine of that opera. As the daughter of a samurai in the late 19th century, she maintains her pride and devotes herself to the warrior code in the midst of modernization. Though orphaned and betrayed, she never relinquishes her ideals, even when working as a geisha. Taught by her mother and grandmother that even women must become knowledgeable of the modern world, she is avidly committed to learning, and is drawn to America. When she meets Franklin, an ensign in the U.S. Navy stationed in Nagasaki, she falls in love. But for Franklin, the matrimonial vows he takes with Cho are nothing more than the temporary convenience of a Nagasaki marriage.


"LADY BUTTERFLY: DAUGHTER OF A SAMURAI" (JAPAN)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: TV Movie

Entrant: NHK (Japan Broadcasting Corp.)
Production Company: NHK Enterprises, Inc. for NHK


Puccini’s opera, Madame Butterfly, is a beloved masterpiece performed all over the world. This television drama brings new passion to the story of Cho, the famous Japanese heroine of that opera. As the daughter of a samurai in the late 19th century, she maintains her pride and devotes herself to the warrior code in the midst of modernization. Though orphaned and betrayed, she never relinquishes her ideals, even when working as a geisha. Taught by her mother and grandmother that even women must become knowledgeable of the modern world, she is avidly committed to learning, and is drawn to America. When she meets Franklin, an ensign in the U.S. Navy stationed in Nagasaki, she falls in love. But for Franklin, the matrimonial vows he takes with Cho are nothing more than the temporary convenience of a Nagasaki marriage.


"NFL RUSH ZONE: SEASON OF THE GUARDIANS" (USA)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Children's

Entrant: National Football League / New York, NY
Sponsor/Client: Nickelodeon / New York, NY
Production Company: Rollman Entertainment / Los Angeles, CA


NFL RUSH ZONE: Season of the Guardians is the first-ever original half-hour animated series jointly developed by a cable network and major U.S. sports league. Based on NFLRUSH ZONE, the NFL’s online world for kids, the series follows Ish and friends from his youth tackle football league on a journey to protect the league’s 32 teams and the world from treacherous villains. The season begins with Ish and his family relocating to Canton, Ohio, home of the Pro Football Hall of Fame. Ish quickly discovers that the master villain, Wild Card, and his wingman, Drop Kick, are targeting the NFL teams’ Megacores – the essence of each team, its fans and its community, and the Core itself, a powerful energy source from another planet - in an attempt to destroy the league and ultimately the world.


"NFL RUSH ZONE: SEASON OF THE GUARDIANS" (USA)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Children's

Entrant: National Football League / New York, NY
Sponsor/Client: Nickelodeon / New York, NY
Production Company: Rollman Entertainment / Los Angeles, CA


NFL RUSH ZONE: Season of the Guardians is the first-ever original half-hour animated series jointly developed by a cable network and major U.S. sports league. Based on NFLRUSH ZONE, the NFL’s online world for kids, the series follows Ish and friends from his youth tackle football league on a journey to protect the league’s 32 teams and the world from treacherous villains. The season begins with Ish and his family relocating to Canton, Ohio, home of the Pro Football Hall of Fame. Ish quickly discovers that the master villain, Wild Card, and his wingman, Drop Kick, are targeting the NFL teams’ Megacores – the essence of each team, its fans and its community, and the Core itself, a powerful energy source from another planet - in an attempt to destroy the league and ultimately the world.


"ONE BRIGHT IDEA" (SWEDEN)
SILVER SCREEN
CORPORATE: Public Relations

Entrant: Stark Corporate Communication / Gothenburg
Sponsor/Client: AB SKF / Gothenburg
Production Company: Stark Corporate Communication / Gothenburg


STARK produced this film in conjunction with the launch of SKF's BeyondZero, a portfolio featuring products and solutions that reduce environmental impact. It all began with the invention of the ball bearing, a product designed to reduce friction and increase efficiency. It all began with One Bright Idea.


"ONE BRIGHT IDEA" (SWEDEN)
SILVER SCREEN
CORPORATE: Public Relations

Entrant: Stark Corporate Communication / Gothenburg
Sponsor/Client: AB SKF / Gothenburg
Production Company: Stark Corporate Communication / Gothenburg


STARK produced this film in conjunction with the launch of SKF's BeyondZero, a portfolio featuring products and solutions that reduce environmental impact. It all began with the invention of the ball bearing, a product designed to reduce friction and increase efficiency. It all began with One Bright Idea.


"PIONEER WOMAN" (UNITED KINGDOM)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Cooking

Entrant: Pacific Television / London
Sponsor/Client: Food Network / New York, NY
Production Company: Pacific Television / London


The Pioneer Woman series is an open invitation to Ree Drummonds ranch life. She’s a mother, blogger, and cowboy’s wife, with a big appetite for life. She’s articulate, amusing, attractive and has attitude. Where she goes, we go; what she cooks, we cook. It’s Ree’s world and her family’s world with an emphasis on food. She a friend in the kitchen, a companion. She cooks everything from throw-together suppers for four hungry kids, hearty family feasts, elegant and easy celebrations, huge Fourth-of-July parties for friends and neighbors, through to pre-dawn breakfasts for the cowboys- The series, set against the incredible story of life at home on the range, is the next best thing to actually sitting on a stool in her kitchen.


"PIONEER WOMAN" (UNITED KINGDOM)
SILVER SCREEN
ENTERTAINMENT: TV: Entertainment Program & Specials: Cooking

Entrant: Pacific Television / London
Sponsor/Client: Food Network / New York, NY
Production Company: Pacific Television / London


The Pioneer Woman series is an open invitation to Ree Drummonds ranch life. She’s a mother, blogger, and cowboy’s wife, with a big appetite for life. She’s articulate, amusing, attractive and has attitude. Where she goes, we go; what she cooks, we cook. It’s Ree’s world and her family’s world with an emphasis on food. She a friend in the kitchen, a companion. She cooks everything from throw-together suppers for four hungry kids, hearty family feasts, elegant and easy celebrations, huge Fourth-of-July parties for friends and neighbors, through to pre-dawn breakfasts for the cowboys- The series, set against the incredible story of life at home on the range, is the next best thing to actually sitting on a stool in her kitchen.


"POWER SAVING ROCKS!" (GERMANY)
SILVER SCREEN
CORPORATE: Public Relations

Entrant: brainwaves GmbH & Co. KG / Munich
Sponsor/Client: Bayerische Energieagentur ENERGIE INNOVATIV (EI) im Bayerischen
Staatsministerium für Wirtschaft, Infrastruktur, Verkehr und Technologie
Production Company: Wolff Brothers GmbH / Munich


Climate protection goals, scarce fossil fuels and the energy revolution which has been agreed upon will require the fundamental reshaping of our energy supplies in coming years. In the context of the energy triad, we must sustainably save energy, continuously improve energy efficiency in various areas and make increasing use of renewable energy. A first important step towards this objective is the reduction of energy use in industry and in private homes. In private homes this can, for example, be achieved by knowingly reducing electricity consumption. To this end, the agency was contracted by the Bavarian energy agency ENERGIE INNOVATIV to develop and design a campaign on the topic of “saving electricity”. In order to correspondingly increase citizen awareness of the topic of “saving electricity” and to demonstrate that the energy revolution depends on every individual, the agency conceived a cross-media campaign. By means of a surprising, emotive and humorous creative approach, the population was made more aware of the problem and motivated to actively participate using the motto “The energy revolution begins in your head”. The conceptual focus of the campaign is a rock musician (Chris Limburg, guitarist for rock band Bonfire), who presents the core message “Stromsparen Rockt!” (Saving electricity rocks) in a surprising and entertaining manner. By means of the consciously exaggerated and overemphasised focus on “saving electricity” in the context of the purchase of an electric guitar, the rather dry topic is deconstructed and made emotionally accessible to citizens, thereby creating momentum for perception of the issue. In addition, the choice of protagonist breaks a further internal barrier within the target group: the fact that even an “extremely cool rock star” is concerned with the topic of “saving electricity” gives this commitment a new, fresh and positive image and motivates people to address their own energy consumption “without any condescending tone”. The campaign was rolled-out across Bavaria via mass media using target-group-orientated media channels such as cinemas, TV, radio, print, large posters, single-advertiser poster space, ambient advertising, info screens, OOH channels, event tours, online, social media, PR and media relations, etc. and correspondingly multiplied by the media and opinion leaders. The topic is made visible to the wider public in a way that is both amusing and positive and which sustainably increases awareness.


"POWER SAVING ROCKS!" (GERMANY)
SILVER SCREEN
CORPORATE: Public Relations

Entrant: brainwaves GmbH & Co. KG / Munich
Sponsor/Client: Bayerische Energieagentur ENERGIE INNOVATIV (EI) im Bayerischen
Staatsministerium für Wirtschaft, Infrastruktur, Verkehr und Technologie
Production Company: Wolff Brothers GmbH / Munich


Climate protection goals, scarce fossil fuels and the energy revolution which has been agreed upon will require the fundamental reshaping of our energy supplies in coming years. In the context of the energy triad, we must sustainably save energy, continuously improve energy efficiency in various areas and make increasing use of renewable energy. A first important step towards this objective is the reduction of energy use in industry and in private homes. In private homes this can, for example, be achieved by knowingly reducing electricity consumption. To this end, the agency was contracted by the Bavarian energy agency ENERGIE INNOVATIV to develop and design a campaign on the topic of “saving electricity”. In order to correspondingly increase citizen awareness of the topic of “saving electricity” and to demonstrate that the energy revolution depends on every individual, the agency conceived a cross-media campaign. By means of a surprising, emotive and humorous creative approach, the population was made more aware of the problem and motivated to actively participate using the motto “The energy revolution begins in your head”. The conceptual focus of the campaign is a rock musician (Chris Limburg, guitarist for rock band Bonfire), who presents the core message “Stromsparen Rockt!” (Saving electricity rocks) in a surprising and entertaining manner. By means of the consciously exaggerated and overemphasised focus on “saving electricity” in the context of the purchase of an electric guitar, the rather dry topic is deconstructed and made emotionally accessible to citizens, thereby creating momentum for perception of the issue. In addition, the choice of protagonist breaks a further internal barrier within the target group: the fact that even an “extremely cool rock star” is concerned with the topic of “saving electricity” gives this commitment a new, fresh and positive image and motivates people to address their own energy consumption “without any condescending tone”. The campaign was rolled-out across Bavaria via mass media using target-group-orientated media channels such as cinemas, TV, radio, print, large posters, single-advertiser poster space, ambient advertising, info screens, OOH channels, event tours, online, social media, PR and media relations, etc. and correspondingly multiplied by the media and opinion leaders. The topic is made visible to the wider public in a way that is both amusing and positive and which sustainably increases awareness.


"PROFESSOR CHAOS" (SWEDEN)
SILVER SCREEN
CORPORATE: Advertising/Marketing: Business-to-Consumer

Entrant: Phosworks Digital Industries / Uppsala
Sponsor/Client: GE Healthcare Life Science / Uppsala
Production Company: Phosworks Digital Industries / Uppsala


This video is a part of an on going series of films meaning to attract young grad students and introduce them into to the world of GE and their products within Life Science. Through a series of films we can follow the professor in his struggle to try to save the world from extinction. Each film is a stand alone story with a new product and solution to problems, yet the grand story evolves throughout the length of the films.


"PROFESSOR CHAOS" (SWEDEN)
SILVER SCREEN
CORPORATE: Advertising/Marketing: Business-to-Consumer

Entrant: Phosworks Digital Industries / Uppsala
Sponsor/Client: GE Healthcare Life Science / Uppsala
Production Company: Phosworks Digital Industries / Uppsala


This video is a part of an on going series of films meaning to attract young grad students and introduce them into to the world of GE and their products within Life Science. Through a series of films we can follow the professor in his struggle to try to save the world from extinction. Each film is a stand alone story with a new product and solution to problems, yet the grand story evolves throughout the length of the films.


"STATE OF THE NATION WITH JESSICA SOHO - THE WRATH OF THE MONSOON" (PHILIPPINES)
SILVER SCREEN
DOCUMENTARY: TV: TV News: Newscasts

Entrant: GMA Network, Inc. / Quezon City
Production Company: GMA News TV (News and Public Affairs) / Quezon City


The Philippines is battered by thunderstorms every year. But on the night of August 6, 2012, the nation was caught off guard when mere monsoon rains caused massive flooding in Metro Manila and nearby provinces. The next day, almost 50% of Metro Manila was submerged in floodwater. A landslide in Quezon City killed a family of nine. Traffic was paralyzed all over the metro, making rescue operations more difficult. GMA News TV’s flagship newscast, State of the Nation with Jessica Soho, immediately mounted a 1½ hour special coverage on the impact of the monsoon. The newscast also made efforts to alert viewers on what to do in the midst of a calamity. It brought to the core GMA Network’s mission of delivering “Serbisyong Totoo” (True Service). State of the Nation anchor Jessica Soho has led a decorated career as a field reporter/journalist and has been known for covering calamities and tragedies.


"STATE OF THE NATION WITH JESSICA SOHO - THE WRATH OF THE MONSOON" (PHILIPPINES)
SILVER SCREEN
DOCUMENTARY: TV: TV News: Newscasts

Entrant: GMA Network, Inc. / Quezon City
Production Company: GMA News TV (News and Public Affairs) / Quezon City


The Philippines is battered by thunderstorms every year. But on the night of August 6, 2012, the nation was caught off guard when mere monsoon rains caused massive flooding in Metro Manila and nearby provinces. The next day, almost 50% of Metro Manila was submerged in floodwater. A landslide in Quezon City killed a family of nine. Traffic was paralyzed all over the metro, making rescue operations more difficult. GMA News TV’s flagship newscast, State of the Nation with Jessica Soho, immediately mounted a 1½ hour special coverage on the impact of the monsoon. The newscast also made efforts to alert viewers on what to do in the midst of a calamity. It brought to the core GMA Network’s mission of delivering “Serbisyong Totoo” (True Service). State of the Nation anchor Jessica Soho has led a decorated career as a field reporter/journalist and has been known for covering calamities and tragedies.


"STONE THROWER: THE CHUCK EALEY STORY" (CANADA)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Sports, Recreation

Entrant: 90th Parallel Productions Ltd / Toronto, ON
Production Company: 90th Parallel Productions Ltd / Toronto, ON


This documentary reveals an emotional story of how gifted Ohio-born quarterback Chuck Ealey found refuge in Canada and the CFL in the face of racial intolerance in the United States. Chuck Ealey, who went undefeated at the quarterback position throughout high school and university, signed with the Hamilton Tiger-Cats in 1972 and led his team to a Grey Cup victory in his rookie season becoming the first African-American quarterback to win the CFL’s championship trophy. Along with giving him a place to play the game that he loved, Canada became the place Chuck Ealey chose to raise his family, and where he proudly remains rooted today. Chuck Ealey recounts his early struggles and successes while his daughter Jael tries to peel away at a reserved man to uncover missing pieces of his story.


"STONE THROWER: THE CHUCK EALEY STORY" (CANADA)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Sports, Recreation

Entrant: 90th Parallel Productions Ltd / Toronto, ON
Production Company: 90th Parallel Productions Ltd / Toronto, ON


This documentary reveals an emotional story of how gifted Ohio-born quarterback Chuck Ealey found refuge in Canada and the CFL in the face of racial intolerance in the United States. Chuck Ealey, who went undefeated at the quarterback position throughout high school and university, signed with the Hamilton Tiger-Cats in 1972 and led his team to a Grey Cup victory in his rookie season becoming the first African-American quarterback to win the CFL’s championship trophy. Along with giving him a place to play the game that he loved, Canada became the place Chuck Ealey chose to raise his family, and where he proudly remains rooted today. Chuck Ealey recounts his early struggles and successes while his daughter Jael tries to peel away at a reserved man to uncover missing pieces of his story.


"SUPERCHEESE, NASTY DELICIOUS" (THE NETHERLANDS)
SILVER SCREEN
CORPORATE: Advertising/Marketing: Business-to-Consumer

Entrant: CorporateTrailer / Vught
Sponsor/Client: De Jong Cheese / Alphen
Production Company: CorporateTrailer / Vught


SuperCheese is SO DELICIOUS! It makes you do things you wouldn´t normally do! See what happens to this boy after a girl tastes SuperCheese for the first time….


"SUPERCHEESE, NASTY DELICIOUS" (THE NETHERLANDS)
SILVER SCREEN
CORPORATE: Advertising/Marketing: Business-to-Consumer

Entrant: CorporateTrailer / Vught
Sponsor/Client: De Jong Cheese / Alphen
Production Company: CorporateTrailer / Vught


SuperCheese is SO DELICIOUS! It makes you do things you wouldn´t normally do! See what happens to this boy after a girl tastes SuperCheese for the first time….


"THE AGE OF ANXIETY" (CANADA)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Health, Medical

Entrant: Associated Producers Ltd / Toronto, ON Associated Producers Ltd. Associated Producers Ltd.
Production Company: Associated Producers Ltd / Toronto, ON


Anxiety. It’s being called the disease of the 21st century. Everybody is either afflicted - or knows someone who is. According to the World Health Organization, disorders related to dread are the most prevalent mental illness on the globe at the moment. Some of us shriek at spiders, others have panic attacks that flare up out of nowhere and mimic the symptoms of heart failure, still others worry excessively about everything and nothing - violent crime, cancer, black bears, tornadoes: fear is a condition in search of a cause. Is anxiety a disease of modernity? Or is our highly competitive and material culture itself undermining our nerves? The Age of Anxiety examines what anxiety is, and how and why it is being re-defined by medical and pharmaceutical industries. In 2013, a new edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM) – the psychiatrist’s treatment “bible” – will be released with revised definitions of anxiety crafted by researchers – often with ties to drug companies. As the DSM expands the definitions of anxiety, more and more people will meet the threshold of an anxiety disorder. Pharmaceutical companies have a great deal at stake as more patients will look to pills for treatment. The Age of Anxiety investigates the role that pharmaceutical companies, and even the psychiatric profession, play in this phenomenon. Is our anxiety fueling an industry that in turn is profiting from and exploiting our dread in a vicious and self-perpetuating cycle?


"THE AGE OF ANXIETY" (CANADA)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Health, Medical

Entrant: Associated Producers Ltd / Toronto, ON Associated Producers Ltd. Associated Producers Ltd.
Production Company: Associated Producers Ltd / Toronto, ON


Anxiety. It’s being called the disease of the 21st century. Everybody is either afflicted - or knows someone who is. According to the World Health Organization, disorders related to dread are the most prevalent mental illness on the globe at the moment. Some of us shriek at spiders, others have panic attacks that flare up out of nowhere and mimic the symptoms of heart failure, still others worry excessively about everything and nothing - violent crime, cancer, black bears, tornadoes: fear is a condition in search of a cause. Is anxiety a disease of modernity? Or is our highly competitive and material culture itself undermining our nerves? The Age of Anxiety examines what anxiety is, and how and why it is being re-defined by medical and pharmaceutical industries. In 2013, a new edition of the Diagnostic and Statistical Manual of Mental Disorders (DSM) – the psychiatrist’s treatment “bible” – will be released with revised definitions of anxiety crafted by researchers – often with ties to drug companies. As the DSM expands the definitions of anxiety, more and more people will meet the threshold of an anxiety disorder. Pharmaceutical companies have a great deal at stake as more patients will look to pills for treatment. The Age of Anxiety investigates the role that pharmaceutical companies, and even the psychiatric profession, play in this phenomenon. Is our anxiety fueling an industry that in turn is profiting from and exploiting our dread in a vicious and self-perpetuating cycle?


"THE NONFICTION: DEATH SCENE CLEANER GETS MARRIED" (JAPAN)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Social Issues

Entrant: Fuji Television Network, Inc. / Tokyo
Production Company: Fuji Television Network, Inc. / Tokyo


A 37-year old shut-in woman who committed suicide by strangling herself. A man whose body was found decomposed under piles of garbage in his trash-filled home weeks after his death. A former police officer who, after being laid off from work, fell into alcoholism. They all had one thing in common. They had died an unattended death. In other words, they lived alone and had no one to witness their death. In recent years, unattended deaths have sharply increased in number and have become a serious social problem in Japan. Ten years ago, a man started a death scene cleaning company to clean the scenes of unattended deaths, putting the deceased’s personal affairs in order, disposing of garbage, and eliminating all the foul odors that filled the rooms. It was a tough job, and when he first began his service, he considered it something no one wanted to do. He has since cleaned over 2,000 death scenes and has come to feel proud of his job. He also found that there were many life lessons to be learned from the foul smelling death scenes. He began to think in earnest about what is happiness, what is love. He thought about what is family too, but working every day face to face with loneliness and solitude, he had come to believe in “not having a family of his own.” However, as he continues cleaning, catching glimpses of the life and sorrows of the deceased at each death scene, his views on life gradually begin to change, and he realizes that what the death scenes were showing him was not “despair” that comes out of loneliness, but “hope” that is necessary to live this life.


"THE NONFICTION: DEATH SCENE CLEANER GETS MARRIED" (JAPAN)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Social Issues

Entrant: Fuji Television Network, Inc. / Tokyo
Production Company: Fuji Television Network, Inc. / Tokyo


A 37-year old shut-in woman who committed suicide by strangling herself. A man whose body was found decomposed under piles of garbage in his trash-filled home weeks after his death. A former police officer who, after being laid off from work, fell into alcoholism. They all had one thing in common. They had died an unattended death. In other words, they lived alone and had no one to witness their death. In recent years, unattended deaths have sharply increased in number and have become a serious social problem in Japan. Ten years ago, a man started a death scene cleaning company to clean the scenes of unattended deaths, putting the deceased’s personal affairs in order, disposing of garbage, and eliminating all the foul odors that filled the rooms. It was a tough job, and when he first began his service, he considered it something no one wanted to do. He has since cleaned over 2,000 death scenes and has come to feel proud of his job. He also found that there were many life lessons to be learned from the foul smelling death scenes. He began to think in earnest about what is happiness, what is love. He thought about what is family too, but working every day face to face with loneliness and solitude, he had come to believe in “not having a family of his own.” However, as he continues cleaning, catching glimpses of the life and sorrows of the deceased at each death scene, his views on life gradually begin to change, and he realizes that what the death scenes were showing him was not “despair” that comes out of loneliness, but “hope” that is necessary to live this life.


"THE SINGAPORE LAND TRANSPORT STORY" (SINGAPORE)
SILVER SCREEN
CORPORATE: Specialty Productions

Entrant: Anonymous Production / Singapore
Sponsor/Client: Land Transport Authority / Singapore
Production Company: Anonymous Production / Singapore


The Singapore Land Transport Story, is a Complete showcase of HOW Singapore, overcoming all odds, created a WORLD CLASS Transportation today, from a developing country in the 60s.It also showcases the Land Transport Masterplan over the decades. This is a Film that uses a Typical Family in Singapore commuting through Metropolitan Singapore as the start and end of the Film. In the middle, it showcases the History of how Singapore actually land and transport plan to meet to the ever changing landscape and growing nation in Land Scarce Singapore.


"THE SINGAPORE LAND TRANSPORT STORY" (SINGAPORE)
SILVER SCREEN
CORPORATE: Specialty Productions

Entrant: Anonymous Production / Singapore
Sponsor/Client: Land Transport Authority / Singapore
Production Company: Anonymous Production / Singapore


The Singapore Land Transport Story, is a Complete showcase of HOW Singapore, overcoming all odds, created a WORLD CLASS Transportation today, from a developing country in the 60s.It also showcases the Land Transport Masterplan over the decades. This is a Film that uses a Typical Family in Singapore commuting through Metropolitan Singapore as the start and end of the Film. In the middle, it showcases the History of how Singapore actually land and transport plan to meet to the ever changing landscape and growing nation in Land Scarce Singapore.


CULTURAL HERITAGE - HUMAN LANDSCAPE "THE BOAT TRACKERS" (HONG KONG)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Cultural Issues

Entrant: Radio Television Hong Kong / Hong Kong
Production Company: Radio Television Hong Kong / Hong Kong


The Yellow River is not tame. People in the past held that it was impossible to build a bridge over it. However, the Salars can cross the River with the help of a sheepskin raft, a traditional transport which can carry passengers and goods up to ten tons, depending on the size of the raft. The Salars play an instrument called Kouxuan. This hoof-shaped instrument, made of copper or silver, is only as big as a paper clip. Its tone is plaintive and delicate. The tenth of the twelfth month in the Hijri calendar (Islamic calendar) marks Corban Festival, or Slaughtering Festival. This traditional Islamic festival is the most important festival for the Salars. As preparation, people have to clean their house to show respect. On the festival day, adult Muslims have to wash themselves, light incense and dress properly, with men attending a Mosque service early in the morning. Families slaughter cattle, sheep or camels to make food; sweet, cakes, noodles etc. are also prepared and shared among friends and neighbours. As an immigrant group integrating themselves into Chinese culture along the Yellow River, the Salars are striving to preserve their own culture so that it will not disappear. To extend their once rich and colourful culture, they make all the endeavours to retain their identity and live with the River.


CULTURAL HERITAGE - HUMAN LANDSCAPE "THE BOAT TRACKERS" (HONG KONG)
SILVER SCREEN
DOCUMENTARY: TV: Documentary Programs: Cultural Issues

Entrant: Radio Television Hong Kong / Hong Kong
Production Company: Radio Television Hong Kong / Hong Kong


The Yellow River is not tame. People in the past held that it was impossible to build a bridge over it. However, the Salars can cross the River with the help of a sheepskin raft, a traditional transport which can carry passengers and goods up to ten tons, depending on the size of the raft. The Salars play an instrument called Kouxuan. This hoof-shaped instrument, made of copper or silver, is only as big as a paper clip. Its tone is plaintive and delicate. The tenth of the twelfth month in the Hijri calendar (Islamic calendar) marks Corban Festival, or Slaughtering Festival. This traditional Islamic festival is the most important festival for the Salars. As preparation, people have to clean their house to show respect. On the festival day, adult Muslims have to wash themselves, light incense and dress properly, with men attending a Mosque service early in the morning. Families slaughter cattle, sheep or camels to make food; sweet, cakes, noodles etc. are also prepared and shared among friends and neighbours. As an immigrant group integrating themselves into Chinese culture along the Yellow River, the Salars are striving to preserve their own culture so that it will not disappear. To extend their once rich and colourful culture, they make all the endeavours to retain their identity and live with the River.


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