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US International Film & Video Festival Award Winners
 
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"BARCLAYCARD SIMPLE PAYMENT" (UNITED KINGDOM)
CERTIFICATE
Corporate: Corporate Communications: Employee Oriented

Entrant: World Television / London
http://www.world-television.com/
Sponsor/Client: Barclaycard / London
Production Company: World Television / London


The client came to us with little idea of how to approach the project. They wanted a brief review of how cards had been used in the past and how their use was evolving. Their deadline was 10 days from commission. To make the project even more challenging, we decided to go a more creative route. We proposed telling a light-hearted narrative, about someone who uses every form of card payment in a few hours-from the traditional to the ‘contactless’-in order to buy thing for a wedding anniversary he traditionally forgets. The result was a 90 second commercial-style presentation featuring actors as well as real people. It was filmed on HD Varicam over 2 days at several London locations and post-produced in 3. The client was truly delighted and internal feedback from the ‘vision’ workshops has been extremely positive. The project’s ultimate success, however, will be measured by the usage of the new ‘contactless’ payment method, and also by the way staff themselves perceive the evolving nature of the Barclaycard business-from ‘credit card’ to ‘simple payment.’


"SHIRE: BRAVE FILM" (UNITED KINGDOM)
CERTIFICATE
Corporate: Motivational, Inspirational

Entrant: World Television / London
www.world-television.com
Sponsor/Client: Shire / London
Production Company: World Television / London


The driving idea behind the creative treatment for BRAVE was to create a sense of energy and emotional involvement for the viewer, to make them feel that they had been given authentic glimpses into patients’ daily lives by capturing key moments and significant details. We shot Digibeta, with prime lenses, heavily supplemented with Super 8 film. Research and consultation with patients was key. We spent many weeks on the phone talking people through what would be involved and how the shoot would run. Our crew was small-director (operating Super 8), camera and sound. We filmed for three days in both the UK and USA. The editing was done on Avid over a two week period, with an online & sound mix. The decision was made to keep the film caption free-as un-corporate as possible. Feedback so far has been overwhelmingly positive. Almost half the organization (some 1,500 people) has viewed the video content via the company’s intranet, and nearly 100 employees to date have now shared their own BRAVE story on film.


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