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TK MAXX "JOURNEY OF THE JEAN" (UNITED KINGDOM)
CERTIFICATE
CORPORATE: Corporate Communications - Employee Oriented

Entrant: Barford Productions / London
Sponsor/Client: TK Maxx / Watford
Production Company: Barford Productions / London


Presenter Ben Baldwin begins the Journey of the Jeans by spotting a bargain in a TK Maxx store. He then travels with the jeans as they go through the TK Maxx store sorting, distribution and retail operation, in doing so explaining graphically the exact meaning of Off Price retailing - the unique way in which TK Maxx ( TJ Maxx in the U.S) operates


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