2004 One World Award Winner

"Walk the World" Presented to Momentum NL, The Netherlands
 
HUNGER WALK FILM WINS INTERNATIONAL ‘ONE WORLD’ AWARD
A film designed to inspire employees of the international company TPG, The Netherlands, to participate in a worldwide walk to fight hunger has received the One World Award from the International Quorum of Motion Picture Producers (IQ).

The award was presented June 12 during the 2004 U.S. International Film And Video Festival in Hollywood to Barth van Doorn by Takeshi Osuka, a board member of IQ from Japan.

Van Doorn is director of film, television and events for Momentum NL, Amstelveen, The Netherlands, which produced the “Walk the World” film.

The One World Award is given to a production that demonstrates international cooperation and understanding at work. The recipient was selected from among the 65 Gold Camera (First Place) festival winners. “Walk the World” won a Gold in Public Relations, Corporate Sponsored – Public Issues & Concerns.

The production of the film and accompanying commercials to promote the walk worldwide demonstrated cross-cultural cooperation and generated the team spirit among the employees that the finished product was designed to inspire, van Doorn said.

The film was intended to highlight TPG's partnership with the United Nations World Food Programme (WFP) and to get employees to participate in the global fund-raising event being held on June 20.

TPG is World Food’s first corporate sponsor. The company is a global provider of mail, express and logistics services and employs more than 160,000 people in 64 countries. In December 2002, the company agreed to partner with World Food Programme (WFP) to help fight hunger.

Beginning at 10 a.m. in Auckland, New Zealand, on June 20, employees of TPG’s Royal TPG Post and TNT Logistics companies and the WFP around the world, together with families and friends, will begin sponsored walks to raise €700,000 (Euros) to feed 25,000 children.

Participates will be walking through 24 time zones in 24 hours

Part of TPG’s commitment to the food program was that it would make certain food got delivered to where it was needed when it was needed, just as it delivers the mail and packages for its customers.

To produce additional promotional materials, van Doorn took advantage of TPG’s ability to move packages rapidly and its commitment to raise funds to combat hunger. Instead of hiring many professionals to feature and film the promotions, van Doorn drew on employees. Using TPG’s shipping services, he boxed up 24 video cameras and instructions on how to use it to record a 6 second introduction of an individual employee and shipped it to various company sites over 24 time-zones.

The final global tv-campaign include the edited version of those recordings joined with footage and comments of Haile GebreSelassie, a Ethopian Olympic distance runner who grew up on the World Food Program.

“Credits go out to everybody,” van Doorn said upon receiving the award.